ATC was proud to support MG Motor UK on the launch of its new ZS SUV – the latest to enter the ever-expanding market.

Assisting MG with the development and creation of the press event was a great experience. ATC provided a stunning curved 2.6mm Unilumin LED installation, powered by Barco’s E2 video processor to allow for picture-in-picture content during the presentation.

Prolight SMARTBATS and Chauvet Colorado Tour 72 battens were used to light the room with MG brand colours, with ATC’s new Chauvet EVE F-50Z LED fresnels to illuminate the stage area. Four Robe Robin 600E spots were also used in the reception area to project MG brand gobos around the space.

Shure radio mics were used for presenters, with a D&B PA system and Yamaha QL5 digital audio desk.

An 80″ plasma screen was rigged in the lobby to welcome journalists and V.I.P’s with the latest from the MG news feed.