Car dealers from across the world flew in for the UK launch of the Land Rovers LRX concept car.
The show was a significant project for ATC with a runway created for the car to drive in through the audience and onto a revolving stage.
A Barco 1 Lite 6XP LED wall measuring 9.8m by 3.1m was one of the stars of the show – second only to the car itself! - with a high specification 6mm pitch and 2000 NIT brightness.
The screen displayed high definition video footage, live camera relay and powerpoint graphics through a Barco Encore system.
Further high tech lighting was incorporate with the Barco MiSTRIP, DB4 Color Bloc and Martin Mac 700s to create the runway effect for the car to drive down.