London Motorshow

ATC teamed up with Sovereign Exhibitions to help on the launch of the new 308 RCZ concept car at the British International Motor Show at Excel in London.

The stand proved one of the most popular parts of the exhibition with thousands dazzled by the dramatic “Clam” Reveal which ATC enhanced with video and sound.
ATC worked closely with Sovereign on the planning of the stand from the initial designs aiming to provide the audience with an exciting and unique preview of a highly anticipated vehicle.

After hearing what the client wanted to relay to its customers, ATC & Sovereign worked on the best way to realise this vision using the latest cutting-edge technology.

To achieve this ATC provided an 18,000 Lumen Barco FLM18 High-Def projector to draw the crowds towards the stand. This played a montage of high definition video footage created especially for the exhibition.

Plasma relay screens were then used to lead the crowds to the reveal of the car itself. The vehicle emerged from a “Clam” reveal on a turntable to a thumping techno soundtrack blasted through a D&B PA system.

The event proved an unqualified success with both client and audience alike. This was the latest in a number of memorable shows ATC and Sovereign have collaborated on. Previous events have included The Wedding Show and MACH – the International Exhibition of Machine Tools, both at the NEC.